How to Sell Event Sponsorship Online
How to Sell Event Sponsorship Online
How to Sell Event Sponsorship Online
This free guide shows event organisers how to use the FFAIR Shop
as a live sponsorship sales channel — covering four practical tactics, buyer signal data, discount strategy, and two customer case studies.
Informed by 250,000 exhibitors spending £10million+ through the FFAIR Shop in the past 24 months. Download free today.
Sponsorship is still being sold the same way it always has been
A PDF sent out at the start of the year. A few phone calls. A lot of chasing. It's a process that relies heavily on relationships and persistence — and it rarely scales.
The most forward-thinking event organisers are doing something different. They're using their exhibitor management platform not just to run the show, but to sell into it — turning the moment exhibitors are already spending into the most natural sponsorship conversation possible.
When an exhibitor is ordering stand essentials with a credit card in hand, sponsorship stops being a separate decision and becomes a natural next step.
This guide is for exhibition organisers, event managers, and commercial teams who want to grow sponsorship revenue without adding headcount or admin.
Sponsorship is still being sold the same way it always has been
A PDF sent out at the start of the year. A few phone calls. A lot of chasing. It's a process that relies heavily on relationships and persistence — and it rarely scales.
The most forward-thinking event organisers are doing something different. They're using their exhibitor management platform not just to run the show, but to sell into it — turning the moment exhibitors are already spending into the most natural sponsorship conversation possible.
When an exhibitor is ordering stand essentials with a credit card in hand, sponsorship stops being a separate decision and becomes a natural next step.
This guide is for exhibition organisers, event managers, and commercial teams who want to grow sponsorship revenue without adding headcount or admin.
What's inside this free guide
Informed by 250,000 exhibitors spending £10million+ through the FFAIR Shop in the past 24 months, this guide covers:
4 practical tactics for driving sponsorship through an event ecommerce platform — sell directly, co-create with suppliers, break packages into bite-sized add-ons closer to the show, and market rather than just list
Buyer signals and data — how to read exhibitor order behaviour to identify sponsorship opportunities in real time (the catering, Wi-Fi, and AV signals that tell you who's planning something significant on their stand)
Discount and incentive strategy — why the events industry's reliance on late-booking penalties is losing effectiveness, and how discounts used well bring orders in sooner and create a better experience for everyone
Real customer examples — including Chris Bennett, Marketing Director at GroundsFest, on how the Exhibitor Shop made services far more visible and easier to manage
What's inside this free guide
Informed by 250,000 exhibitors spending £10million+ through the FFAIR Shop in the past 24 months, this guide covers:
4 practical tactics for driving sponsorship through an event ecommerce platform — sell directly, co-create with suppliers, break packages into bite-sized add-ons closer to the show, and market rather than just list
Buyer signals and data — how to read exhibitor order behaviour to identify sponsorship opportunities in real time (the catering, Wi-Fi, and AV signals that tell you who's planning something significant on their stand)
Discount and incentive strategy — why the events industry's reliance on late-booking penalties is losing effectiveness, and how discounts used well bring orders in sooner and create a better experience for everyone
Real customer examples — including Chris Bennett, Marketing Director at GroundsFest, on how the Exhibitor Shop made services far more visible and easier to manage
Curious to find out more but not yet ready for a personalised demo?
Join event profs each Wednesday at 4pm for a live walkthrough of FFAIR and see the platform in action.
Tasks
Risk Assessment
Order Electrics
Curious to find out more but not yet ready for a personalised demo?
Join event profs each Wednesday at 4pm for a live walkthrough of FFAIR and see the platform in action.
Tasks
Risk Assessment
Order Electrics
Curious to find out more but not yet ready for a personalised demo?
Join event profs each Wednesday at 4pm for a live walkthrough of FFAIR and see the platform in action.
Tasks
Risk Assessment
Order Electrics
Joe O’Connor
Senior Operations and Technology Manager
at MarketforceLive
"It’s the best of both worlds: internally, FFAIR reduces the amount of admin and improves
efficiencies, while simultaneously enhancing the sponsor experience."
Agnes Krischik
Show Director
at CANSO
"I can’t recommend FFAIR enough to other exhibition organisers. The technology not only saves valuable time but also enables teams to move at speed, all with the assurance of receiving personal service from FFAIR to guide them on their journey."
Joe O’Connor
Senior Operations and Technology Manager
at MarketforceLive
"It’s the best of both worlds: internally, FFAIR reduces the amount of admin and improves
efficiencies, while simultaneously enhancing the sponsor experience."
Agnes Krischik
Show Director
at CANSO
"I can’t recommend FFAIR enough to other exhibition organisers. The technology not only saves valuable time but also enables teams to move at speed, all with the assurance of receiving personal service from FFAIR to guide them on their journey."