Why Global Brand Experience Agency Sparks Uses FFAIR to Manage Complex Event Partners

Sparks, a global brand experience agency, selected FFAIR as its event partner and sponsor management platform to support complex, large-scale client events.

After more than a year evaluating event management software solutions, Sparks needed a secure, trusted platform that could manage partners efficiently while offering the flexibility required by global brands.

For Senior Conference & Event Producer Margot Angles and her team, managing client partners and sponsors had become increasingly complex.

As Margot Angles explains:

"It took me well over a year to find a solution that would effectively manage our client's partners. We needed a platform that was ready-to-go and fundamentally able to operate straight out of the box, but one that also offered a wealth of customizable options in a user-friendly format for us to add depending on client needs.

After sitting through countless demos of other event management platforms, it was only through conversations with my colleagues at Freeman that I learned Adam Jones - an event operations tech expert and former Freeman director - had created another brainchild in the form of FFAIR.

FFAIR is a platform that’s genuinely got the Sparks teams (and our clients) talking and for all the right reasons.

Sparks has now deployed FFAIR across two of our largest and complex clients and we swear by it as the best tool we've used to manage partners and sponsors. As an agency, any event technology we use has to meet our clients’ high standards for trust, reliability, security and performance and FFAIR absolutely delivers. It's so good to have it in our agency toolbox.”