Transforming Sponsor Experience: Inside App Promotion Summit’s Partnership with FFAIR

App Promotion Summit takes place across London, Berlin and New York and attracts some of the most seasoned sponsors who invest in numerous industry events as a key part of their sales and marketing strategy.

For the App Promotion Summit team, this means they need to stand out as event organisers to retain sponsors who exhibit and attend events around the world. To enable them to deliver the very best sponsor experience, they chose FFAIR as their event tech partner.

Challenge

With sponsor numbers growing year on year, the App Promotion Summit team faced a flood of emails and admin. Sponsors weren’t engaging with static website pages, important details were easily missed and the manual process of collecting artwork and information was prone to error.

Solution

After a recommendation from industry colleagues, the event team selected FFAIR to centralise sponsor management, streamline communication, and unlock new revenue opportunities through its Shop functionality.

Results

Sponsors now enjoy a far better experience, with everything they need in one place. The event organiser’s inbox is almost email-free, admin headaches have disappeared and new sponsorship revenue streams are thriving.

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Fiona McGregor, Event Manager, App Promotion Summit:

“Our events have been steadily growing, and now include larger exhibition spaces at the summits for sponsors. Naturally, having more sponsors exhibiting created an incredible amount of admin and a flood of emails with questions. My inbox became absolutely rammed with hundreds of emails in the run-up to each summit which is right at the busiest time of the event cycle. 

We tried using a website page with detailed information, but it just wasn’t being read or easily digested by sponsors. On top of that, I was increasingly aware that managing the collection of artwork and important information manually was prone to human error. There were a couple of situations where we realised there had to be a better solution, both for us and for our sponsors.

We were recommended FFAIR by industry colleagues and after seeing the demo, we knew it was exactly what we needed.

It’s been really encouraging to see such positive feedback from our sponsors about FFAIR. They love how everything they need to exhibit is presented clearly on the platform. They enjoy how easy it is to purchase add-ons through the FFAIR Shop, and overall they have reported a smoother experience. This improvement in sponsor management has been a key factor in our increasing sponsor retention.

Financially, FFAIR has enabled us to sell more sponsorship upgrades. Booth upgrades, branded items, furniture, tickets and creative sponsorship opportunities like notebook sponsorship. FFAIR saves me a lot of time and energy while making us more revenue.

Where I once had hundreds of emails, I now barely get any. FFAIR has freed me up during the most crucial time of my working year. The FFAIR customer success team has been a great support. Everyone is super helpful and very quick to answer questions if I’m having trouble.

Looking ahead, our events are only going to get bigger. We’re moving to new venues in New York and Berlin, growing in both sponsors and attendees. It’s an exciting time and having FFAIR as our event technology partner makes scaling our events so much easier. It allows us to grow without the worry or headaches of how we’ll manage the deliverables and ensure that we’re able to maintain a level of customer service for our sponsors. FFAIR saves me time, helps us increase revenue, and makes sure our sponsors have the best possible experience.”

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If driving more sponsorship is a key priority for your next event, get in touch and see how a partnership with FFAIR could be the answer.