FFAIR and ExpoFP Announce Partnership to Simplify Exhibitor Management

FFAIR, the award-winning exhibitor and sponsorship management platform and ExpoFP, the leading event floorplan solution, have today announced a new strategic partnership, confirmed during the North West Event Show 2026.

The partnership brings together two much-loved event technology platforms to begin testing the capabilities of a fully integrated exhibitor onboarding tech stack: one where exhibitors can seamlessly select their stands and onboard directly onto their exhibitor portal, without friction. The result is an event technology foundation that places the exhibitor journey at the centre of the event planning process.

For event teams, this means true freedom. Rather than building a tech stack around legacy systems and retrofitting the exhibitor experience, organisers can now anchor their entire event technology strategy to the exhibitor journey from the outset.

For FFAIR CEO Adam Jones, the partnership carries particular personal significance. As the creator of Showplans (the floorplanning platform he founded and later sold to Freeman in 2017) Jones has long been a well-known figure in the world of event floorplans. It’s a background that has frequently led event organisers to ask whether FFAIR plans to build its own floorplanning capability.

For Jones, the decision was simple: back the platform that event professionals already trust, don’t compete with it. ExpoFP has built an enviable reputation with its interactive floorplan solution, having created over 15,000 trade show and expo floor plans across 50+ countries.

Conversations between the two companies had been ongoing for some time before the partnership was formally confirmed at the North West Event Show 2026. With the two platforms already working well together in practice, the announcement formalises a relationship that event professionals at the show were already excited to see develop.

Adam Jones, CEO of FFAIR, commented: “I’ve been asked about building a floorplanning tool more times than I can count. Why build it when ExpoFP already does it so well and their customers love them for it? This partnership made complete sense to me from day one.”

Ross Sudentas, Founder and CEO of ExpoFP, said: “FFAIR has been on our radar for some time. What Adam and the team have built for exhibitor management is exactly what our customers are looking for once a stand is sold — a seamless, straightforward onboarding experience that doesn’t create more work for the organiser.

For years, ExpoFP has helped event teams turn static floorplans into interactive, commercial and easy-to-use digital experiences. Connecting that floorplan journey directly into exhibitor onboarding is the natural next step. Together with FFAIR, we can help organisers reduce manual admin, give exhibitors a clearer path from stand selection to show readiness and create a smoother experience for everyone involved.”

At the heart of this partnership is a shared belief that the exhibitor experience has for too long been neglected. Too many event teams still rely on PDF exhibitor manuals, disconnected systems and manual processes that create unnecessary friction for exhibitors and administrative burden for event operations teams.

By integrating ExpoFP’s floorplan capabilities with FFAIR’s online exhibitor manual and e-commerce platform, the two companies are creating a streamlined pathway from stand selection through to full exhibitor onboarding. This reduces the number of touchpoints an exhibitor needs to navigate, simplifies the process for organiser teams managing exhibitors, and creates a single, coherent experience from contract to show floor.

With over 300 event teams worldwide already using FFAIR to streamline exhibitor and sponsorship management, and ExpoFP’s trusted floorplan technology relied upon by event professionals globally, the partnership represents a significant step forward for the industry’s approach to exhibitor management.

If you're looking to introduce floorplans