NEW FEATURE: Discount Codes for Exhibitors

FFAIR has launched a brand-new feature giving event suppliers and organisers the ability to offer discounts to exhibitors purchasing through the FFAIR Shop.

Discounts are completely at the discretion of the event supplier or organiser. They can be set up in minutes and applied to specific items or across an entire inventory. You can offer them to every exhibitor, limit them to a select group, or run them for a set period of time. Total flexibility.

Maybe it’s FOMO. Maybe it’s a reward. Maybe you want to thank your most loyal exhibitors, or give your newest ones a reason to feel excited.

Perhaps you want to drive sponsorship uptake or encourage exhibitors to elevate their stands. Want more meetings happening on exhibitor stands? Work with your supplier to offer a discount on poser tables and high chairs. Want brand-new exhibitors to try sponsorship for the first time? Offer them BRANDNEW10% on sponsorship add-ons for a week.

With FFAIR’s discounting tools, you’re fully in control - who gets it, how it works, and when it’s applied.

And it’s not just about revenue. The more orders that come in early, the better-prepared event teams and suppliers can be. Better inventory management. More time. Less stress.

Discounts, of course, aren’t new. In ecommerce, brands use them constantly such as seasonal offers, reward incentives, or “come back soon” nudges. Check your inbox this week and you’ll see how often your favourite retailers tempt you with a discount.

In exhibitions and conferences, though, we’ve traditionally relied on surcharges and late fees to push exhibitors to order early. But FFAIR’s data shows that while early-bird deadlines still nudge a small group of exhibitors, they no longer create the traction event teams need.

Read more: Early Bird Rates Are Dead (According to 10K+ Exhibitors).

Still not sure? Hear directly from Adam Jones, CEO of FFAIR, on how ecommerce platforms are using discounts as a customer-success carrot, instead of the old-school stick of late fees. Watch here

It’s a better experience for you, your exhibitors and your suppliers.

If you're a FFAIR event organiser or supplier, get started today. For questions contact support@ffair.io.

Not yet using FFAIR as your online exhibitor manual solution? Book a platform tour to see how FFAIR's exhibitor and sponsorship platform in action.