The Competitive Edge: Prioritising Exhibitor Experience for What Else Events

What Else Events is an emerging leading UK exhibition organiser with decades of experience alongside an exciting future. 

As a young business, it is essential to set a high standard and foster a positive and memorable experience for both their exhibitors and their visitors. 

This aspiration to deliver an unparalleled exhibitor experience is what guided What Else Events to partner with FFAIR. Tim Else, Founder and Managing Director of What Else Events, shares:

“At What Else Events, our exhibitors are our top priority. Making sure they have the very best experience at our exhibitions is our primary objective. Additionally, with a growing portfolio of events and engagement of an external operations agency for onsite management, we faced a challenge.

“The challenge was to ensure smooth event execution for our clients and promote effective and efficient communication among the event team, the operational delivery team, and our suppliers. We needed a technology platform that could enhance our team collaboration for the improvement of our events.

“A fellow exhibition business owner recommended FFAIR to me. Their positive experience with the platform as an exhibition management tool convinced me it could be a good solution for What Else Events. 

“Once I saw the platform I was certain it was the right choice for our team. We appreciate the transparency it offers all parties involved - organisers, operations and suppliers alike. The reporting functionality was excellent. As the managing director, it's important to me that our exhibitors have easy access to information in a clear and concise format. I also aim to ensure our exhibitors are presented with a carefully curated selection of suppliers, offering ample choice without overwhelming them.

“Given the nature of our events, maintaining and demonstrating the highest standards of health and safety communication is imperative. The FFAIR manual functionality enables us to efficiently track which exhibiting companies have completed essential safety documentation and automatically issues reminders to those outstanding.

“For 2024, we plan to expand our FFAIR Shop inventory, introducing a broader range of onsite resources and a more extensive selection of sponsorship opportunities available for online booking. We've noted other organisers achieving success by enhancing engagement at the point of sale, and we're eager to explore this strategy.”

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