Exhibitor Sales Strategies: Boost Retention and Rebook Onsite

Retaining exhibitors has never been more challenging, or more important.

In the latest episode of FFAIR’s Event Expert Series: Practical Solutions for Event Pros, Katie Whatley CMO at FFAIR, sits down with Helen Patching and Debbie Lee, Directors of Benchmark Collective, to explore how event organisers can rethink their sales strategies to build lasting exhibitor relationships.

As veteran sales consultants for some of the UK’s best-known exhibitions, Helen and Debbie bring practical, experience-led advice to the conversation. They break down what exhibitors expect today, why the pressure to rebook onsite is growing and how event teams can raise prices without losing loyalty.

The conversation also touches on the power of relationship-driven sales and how simple changes in communication, timing and delivery can transform exhibitor retention rates.

If you're responsible for exhibitor or sponsor sales, this video is packed with actionable insight from experts who have walked the show floor and led the teams.

Watch now to learn how to

• Rebook more exhibitors onsite

• Build loyalty through better relationships

• Future-proof your sales approach

🎥 Watch the full video on YouTube
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