The Showman’s Show, the UK's only dedicated exhibition for outdoor event services and suppliers, has renewed its confidence in FFAIR’s innovative online exhibitor manual and e-commerce platform by committing to a three-year contract extension.

Following the success of the initial partnership confirmed in 2024, the event’s organisers have chosen to continue their collaboration with FFAIR, citing its significant impact on streamlining exhibitor management and enhancing operational efficiency. The next edition of The Showman’s Show will take place on 22-23 October 2025 at Newbury Showground, where over 4,000 attendees and 300 exhibitors will come together for the trade show for the outdoor event industry.

"Our experience with FFAIR has exceeded expectations," said Jeremy Lance, Event Director of The Showman’s Show. “I’ve been amazed by how much time our team has regained - time that was once spent manually managing exhibitors. We’ve also received a huge amount of positive feedback from our exhibitors on how much better their pre-event experience was with FFAIR. Extending our partnership was an easy decision.”

Adam Jones, CEO of FFAIR, commented: "We’re thrilled to deepen our partnership with The Showman’s Show. This multi-year commitment reflects the trust they’ve placed in our platform and our shared vision of elevating the exhibitor and attendee experience. We look forward to supporting their growth and innovation over the next three years."

The Showman’s Show is renowned for its dedication to showcasing the very best in the outdoor event sector, and FFAIR’s continued involvement underscores the event’s commitment to embracing technology that enhances every aspect of the exhibitor journey.

For more information about The Showman’s Show and to stay updated on its 2025 edition, please visit www.showmans-directory.co.uk.