Why FFAIR is the perfect partner for launching events

Originally written 23/09/24. Updated 26/08/2025

In the early days of FFAIR’s creation, the focus was on building an event tech platform that could manage hundreds of exhibitors for large-scale exhibition organisers. And yes, while some of the largest for-profit exhibition organisers in the world use FFAIR as part of their event tech stack, what’s truly special for team FFAIR is how we get to be a small part of supporting launch events and smaller, independent organisers and publishers who adopt FFAIR to streamline their exhibitor and sponsor processes from the start, reaping the rewards of scaling with speed.

Some of the independent event organisers have shared with us why they love FFAIR’s online exhibitor manual and e-commerce platform so much and how it's helping set them up for success.

Scale Without Investing in Additional Personnel Resources

Clients have told us that they doubled the number of exhibitors and sponsors without needing to hire additional staff. There are no restrictions on the number of exhibitors - whether minimum or maximum - that an event can have.

For smaller teams, this means that they are able to be agile with how they grow their revenue. They are also able to ensure that their teams don't lose a healthy work/life balance or become victims of their own success.

We’ve doubled our sponsorship revenue while reducing the time and resources needed to manage exhibitor deliverables.

Tim McGregor, Exhibition Manager, Rough Agenda.

The brightonSEO Story

An Affordable Solution That Grows With Your Event

FFAIR charges event organisers on a per account basis, meaning they only pay for the number of accounts they require. This is a different approach to other exhibitor manual solutions on the market which charge per show.

At a price starting from just £7.10 per account, which includes the full FFAIR suite of solutions (Tasks, Online Exhibitor Manual and Shop), FFAIR is an affordable option for any event team.

See Pricing

Competitive Advantage in Exhibitor Experience

For independent event organisers, it’s essential to set a high standard and create a positive, memorable experience for both exhibitors and visitors.

FFAIR gives independent organisers the opportunity to deliver an unrivalled exhibitor experience, allowing them to stand out from the competition, great for anyone delivering events in a busy sector.

“The biggest problem in our company was creating an event software stack that complemented our user expectations, specifically the exhibitor experience.

Seamus Doig, Event Manager, Hardware Pioneers

The Hardware Pioneers Max story

Integration With Any Event Technology Solution

FFAIR allows independent organisers to build an event tech stack tailored to their needs, with the flexibility to adapt as they grow.

It's why we're continuously working with new event and marketing technology partners and middleware providers to enable super speedy integration with the tech tools of your choosing.

In addition, you'll get instant access to your event's API Key to allow you to enable your tech team to create your own integrations where appropriate.

The FFAIR Customer Success Team

We're incredibly proud of our customer success team and their dedication in providing efficient responses to both you and your exhibitors (answers within hours not days). We're also continuously investing in improving the FFAIR Knowledge Base and launching new training and onboarding programmes to set event teams up for success from the get-go.

Given that it is self-service, additions, edits and amends can be made directly by you and your team, however if you need a helping hand - we're here to help.

For many smaller event teams, this support is invaluable.

This is the fourth year we have partnered with FFAIR for our annual conference. There’s no denying that we were nervous at the start, but we’ve been blown away by the support from Adam and the team in helping us launch FFAIR to our exhibitors.

Nick Westerman, Head of Strategic Partner Events, NHS Confed

Read the NHS Confed Story

If you’re looking to launch a new event, why not get in touch to discuss how FFAIR can support you and your team in delivering event success from day one.